Measuring Success with Marketo Interactive Webinars

Join Mike White of Nomad Marketing for a live, hands-on webinar where he walks through how to measure marketing campaign success after hosting a Marketo Interactive Webinar. In this session, Mike will guide you through the essential steps to set up a Marketo program template for an Interactive Webinar Event, covering best practices for folder structure, campaign and list setup, and reporting. He’ll also explore how to sync attendee engagement data with your CRM to ensure sales teams have the insights they need for follow-up. Whether you're new to Marketo or looking to refine your webinar tracking strategy, this session will equip you with the tools to accurately measure and optimize webinar performance.