Marketo Implementation Services | Nomad Flat-Rate Consulting

Marketo

Implementation Services

The Marketo Implementation Firm That Stays After Go-Live

Most agencies are optimized for delivery. Nomad is optimized for outcomes. We build your platform the right way from the start, with the architecture, documentation, and team enablement to back it up. And because our consultants embed directly into your team throughout the process, go-live isn't the end of the engagement. It's where the real work begins.

Training

Nomad will conduct a 4-hour workshop with the marketing team to provide a walkthrough of the overall configuration, how to create new campaigns, and best practice training.

Third Party Integration

Nomad will integrate all third-party tools from your current tech stack

Reporting

Nomad will build a standard set of marketing reports including email performance, landing page performance, influenced revenue and site traffic analysis.

Lead Segmentation

Nomad will create lead segmentations based on business needs. Segmentations can be created using a variety of information, including lead, account, opportunity, or sales activity data.

Lead Scoring

Nomad will create a lead scoring program following industry specific best practices that accounts for both activity and demographic information.

Subscription Center

Nomad will build out a sophisticated, GDPR-compliant subscription center for all leads. Additionally, all opt-in/out information will be migrated.

Workflow Migration

Nomad will recreate all existing workflows. This includes both front-facing (i.e. email triggers) and back-end (i.e. lead routing and qualifying action) workflows.

New Asset Creation

Nomad will create new email and landing page templates based on the short- and long-term needs. This includes creating customized layouts, headers, footers, and CTAs.

Site Integration

Nomad will work with the site team to ensure that the platform’s tracking code is on all site pages. Nomad will create, implement, and test new forms to replace the existing forms.

Asset Recreation

Nomad will recreate landing pages and emails in your new instance. All forms, documents, and buttons will also be created.

Salesforce Integration

Nomad will ensure that the proper connection is created between Marketo and Salesforce.

"When I started, I was a team of one. But I quickly realized I was actually a team of two. I had Nomad there to help me get through all my objectives and I couldn’t have done it without that support."