Marketing operations and sales operations consulting for B2B companies
Nomad is a marketing operations (MOps) and sales operations (SOps) consulting firm for B2B companies. We design and build the processes, systems, and reporting infrastructure that make marketing and sales teams more efficient, and more accountable to revenue outcomes.
MOPs & SOPs Explained
Marketing operations and sales operations are the engine rooms of a B2B revenue function. They are less visible than demand generation or quota-carrying sales, but they determine whether the rest of the revenue team can operate at scale.
Marketing Operations - (MOPS)
Marketing operations is the function that owns the systems, processes, data, and reporting that make a marketing team run. In practice, this means marketing automation (Marketo, HubSpot), CRM integration with Salesforce, lead lifecycle and scoring models, campaign operations, database management, and marketing attribution reporting.
A strong MOPs function means campaigns go out on time, leads route correctly to sales, and marketing can prove its contribution to pipeline.
Sales Operations - (SOPS)
Sales operations is the function that owns the systems, process, data, and reporting that make a sales team run. This means CRM architecture and hygiene (Salesforce), pipeline stage design, territory and quota modeling, sales process documentation, forecasting, and sales performance reporting.
A strong SOPs function means reps spend time selling rather than fighting the CRM, and revenue leaders have reliable data to manage and forecast the business.
MOps & SOps Services
Nomad delivers both marketing operations and sales operations consulting, either as separate engagements or as acombined practice when companies are building or redesigning both functions at once.
Speak with a Nomad Team Member
Marketing automation implementation
Marketo Engage and HubSpot Marketing Hub implementation, configuration, and optimization, including Salesforce integration, lead scoring, and campaign architecture.
Lead lifecycle and scoring
Designing the lead lifecycle model and scoring framework that reflects real buyer behavior, and building it in Marketo or HubSpot with the Salesforce integration to match.
Campaign operations and database management
Ongoing campaign execution support, list management, database hygiene, and the operational process that keeps marketing programs running reliably at scale.
Marketing attribution and reporting
Building the attribution model and reporting infrastructure that connects marketing activity to pipeline and revenue, in Marketo, HubSpot, Salesforce, and connected BI tools.
Salesforce CRM architecture
Designing and building the Salesforce data model, pipeline configuration, automation, and reporting that gives the sales team a CRM that reflects how they sell.
Territory, quota, and forecasting
Territory design, quota modeling, and the Salesforce forecasting configuration that gives revenue leadership reliable visibility into the business.
Sales process and playbook design
Documenting the sales process, building the playbooks, and systematizing the motion so new reps can ramp faster and the team operates consistently.
Lead routing and handoff design
Designing the lead routing logic and marketing-to-sales handoff process, including SLA definition, assignment rules in Salesforce, and the shared accountability model between MOps and SOps.
Signs you need a MOps or SOps consulting firm
Your marketing automation (Marketo or HubSpot) is running on autopilot: programs nobody has reviewed, a scoring model nobody trusts, and data nobody stands behind.
Common Questions
What is marketing operations consulting?
What is sales operations consulting?
What is the difference between marketing operations & revenue operations?
What does Nomad do as a marketing operations consulting firm?
What does Nomad do as a sales operations consulting firm?
Technology we work with
Nomad's consultants hold certifications across the core Salesforce, Adobe and HubSpot product suites. Nomad's MOps and SOps engagements span the full B2B marketing and sales technology stack.
Work with Nomad on marketing and sales operations
Tell us about your current operations setup and what you're trying
to fix or build. We'll respond within one business day.