Marketing Technology Audit
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The Nomad Audit
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Day-to-Day Marketing Automation Execution
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Build & Launch Marketing Emails, Campaigns, and Programs
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Conduct A/B Tests To Improve Conversion Rates
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Digital Asset Creation
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Implement & Enhance List Segmentation Process
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Manage Forms, Alerts, Documents & Images
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QA Programs on a Regular Cadence
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Simplify Active Evergreen Initiatives
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User Management
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Database Governance
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Standardization of Data Import Processes
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Folder & Asset Structure
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Duplicate Management
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Data Append & Cleanse
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Data Normalization
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Marketing Lifecycle Management
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Manage & Update Lead Scoring
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Implement & Update Sales Routing Rules
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Build Lifecycle Tracking
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Template Library
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Access To Nomad's Existing Email And Landing Page Templates
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Development of Custom Email Templates
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Development of Custom Landing Page Templates
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Reporting
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A/B Testing Metrics
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E-mail Metrics
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Landing Page Metrics
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Program Performance
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Revenue Model Metrics
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Ad Hoc Data Analysis
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Attribution Metrics
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Custom Dashboards in CRM
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Data Management + Visualization Optimization
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Data Visualization Platforms
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Marketing Influence Performance
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Sales SLA Metrics
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CRM Sync
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Lead Routing Administration
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MAP Sales Widget Optimization
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Manage & Triage Marketing Automation/CRM Sync
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Inside Sales Process Optimization
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Data Integrity
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Process Analysis & Documentation
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BDR/SDR Process Configuration, Implementation & Enablement
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Marketing Operations Strategy
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Develop Marketing Operations Roadmap
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Provide Guidance on Marketing Reporting Infrastructure
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Recommend Sales & Marketing Process Improvements
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Work With Internal Teams to Implement Scalable Technology Solutions
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Marketing-To-Sales Funnel
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Collaboration with Sales Ops Team
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Marketing-to-Sales Handoff Process
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Segment Creation
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List Building Processes
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Lead Management Optimization
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CRM Administration
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Core Set of Marketing Reports/Dashboards in CRM Sandbox
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Custom Marketing Workflows and Processes
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MOPs-Specific CRM Sandbox
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Marketing Business Owner of CRM
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Full CRM Administration
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Sandbox Management & Configuration
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Sandbox-to-Production Deployment
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Custom Coding
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Access to Nomad's Script Library
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Development of Custom Scripts
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Third-Party Tools
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MAP Integration
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Sales Automation Tool Integrations with CRM
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Full Administration of Third-Party Tools
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Training & Enablement
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Support & Maintenance
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Enablement & Training
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Documentation of Marketing Operations Processes
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Needs Assessment
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Curriculum Development
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Training Sessions
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Meetings & Communication
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As Needed Marketing Meetings (Unlimited)
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Dedicated Slack/Teams Channel (During Normal Business Hours)
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Weekly Status Call
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Weekly MOPs/SOPs Touchbase
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Project Manager
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Project Manager
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Support
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Tier 1 Support Infrastructure for Broader Team
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Nomad will immerse ourselves in your Marketo instance, interview key players, and find all areas for optimization of your processes and infrastructure.
We’ll get your campaigns out the door! Nomad will execute all marketing initiatives through your Marketo instance.
Clean, append and maintain a marketable and compliant database. We’ll gather the proper requirements to build lists and segmentations for your business’ needs.
MQL to SAL. Let’s score, qualify and send those leads to sales.
Nomad will create responsive and stylish email and landing pages using our coding expertise.
We’ll utilize Marketo’s standard reporting tools to provide insights into marketing KPIs
Treat us as an extension of your team. We’ll host weekly check-ins, join your team meetings, and jump into your internal messaging system. Slack us!
No more manual pushes or routing errors. Nomad will create and maintain a seamless sync between systems.
Nomad will be your therapist. We’ll hear your pain points and plans for the future to build a roadmap that makes sense for your team and tech stack.
We’ll act as your bridge to your CRM platform, making sure marketing’s business requirements are efficiently built
We’ll write your scripts, no doctor needed.
Let’s use your CRM the right way. We’ll create processes for the sales team so they can work marketing leads in a timely manner. And yes, they will be qualified.
Outreach, Salesloft, Groove, Chilipiper, oh my. We’ll handle the integration with your CRM of it all.
We’ll take a deep dive through your funnel to optimize lead management throughout the customer journey.
Intricate, scalable reports and dashboards in your CRM so you can make better decisions backed by data.
We’ll get into Tableau, Looker, Power BI, or any other data visualization platform you need to help effectively interpret complex data sets.
Pass all executive requests our way! We’ll be your data analysis team to inform strategic decision making.
We will build a solution to track the whole funnel so TOFU is no longer just for vegetarians.
Yes, we are sales ops too. Our Nomad consultants are trained to be CRM Admins.
Too many to name. We’ll work together to select two for us to take on as full-time administrator.
We’ll make sure key players are trained and versed on necessary processes and functions Nomad built that impact their day-to-day work.
So you don’t have to google what “Kanban” means. We’ll have an assigned Nomad project manager to keep us all on track.
No more waiting in an endless queue. We’ll create a support infrastructure to receive and manage user inquiries and technical issues related to Marketo and your CRM.
Nomad will assign a team who joins your organization. Nomad will embed themselves within your team and meet with stakeholders to truly understand your business. This methodology allows Nomad to create the right solutions and infrastructure to enable your marketing to scale.
See Our Full Process
We already know how to solve the issue, and we can anticipate future challenges.
“Working with Nomad has drastically improved our ability to scale and support the daily requirements of the global marketing teams. I consider the Nomad team as an extension of our internal marketing operations team. Their consultants are very knowledgeable with Marketo and have helped us implement processes and best practices that will support our continued growth.”
Sara Greer
Director of Marketing Operations
"Working with Nomad has enabled us to take our marketing operations to the next level. They bring a broad range of experience and skills and are always on hand to assist and get involved in new projects."
Amy Baird
Senior Marketing Program Manager
“When I started, I was a team of one. But I quickly realized I was actually a team of two. I had Lu there to help me get through all my objectives and I couldn’t have done it without that support."
Marina Nelson
Former Director of Marketing Operations
