Marketing Trends for 2024, Quick Wins and Long Term Initiatives, and When and Where Consultants Can Get You Across The Finish Line
Ari talks to SiteJabber about marketing trends in 2024, including account-based marketing, sales and marketing enablement, and AI. She explores how to incorporate marketing automation platforms like HubSpot and Marketo to optimize your marketing strategy. Additionally, Ari discusses when to involve consultants and the advantages of outsourcing marketing operations.
Ari started Nomad with the mission to change both consulting and marketing operations. She decided consulting shouldn’t be billed by the hour, and Nomad became the first consulting firm to utilize a monthly subscription model. Ari believes this has created Nomad’s unique culture, and that it will be the future of consulting. Ari focuses on all things growth, and continues to create place for Nomad in the marketing operations departments at all companies, as well as in the consulting world.
