August 6, 2024

The Community of Marketing Ops: Why Collaboration Matters

By:

Steph Adamcik

Team Lead, Senior Consultant

Nomad

Here’s the thing about MOPs—you can’t do it alone. The beauty of marketing operations lies in its complexity, but that’s also what makes collaboration essential. Whether you’re working across departments or reaching out to fellow MOPs professionals, collaboration is what takes you from good to great.

Here’s why it matters, and how you can make the most of it.

1. Collaboration Drives Innovation

When we work in silos, we tend to fall into the same patterns and approaches. But when you collaborate—whether with sales, IT, or other marketing pros—you open the door to new ideas and fresh perspectives. Marketing operations is a constantly evolving field, and it’s through collaboration that we learn new ways to tackle challenges.

Pro Tip: Don’t wait for formal meetings to collaborate. Reach out early, get feedback from other teams, and involve them in your processes from the start.

2. Learning from Each Other

The MOPs community is one of the most supportive groups out there. We share our wins, our challenges, and our lessons learned. The more we lean on each other, the better we all become. Whether it’s swapping tips about the latest martech tool or sharing insights on workflow optimization, collaboration is the foundation of growth in this field.

Pro Tip: Join online forums, participate in local meetups, or even hop on LinkedIn to connect with other MOPs professionals. The more we share, the more we grow as a community.

3. Building Stronger Teams

The best marketing operations pros are the ones who know how to collaborate. It’s not just about knowing the tools and processes—it’s about working closely with other departments, understanding their needs, and building solutions that make the whole team stronger.

A well-executed campaign requires input from multiple players. MOPs may be the engine, but we rely on collaboration with marketing, sales, and IT to make sure everything runs smoothly.

Pro Tip: Make cross-functional meetings a regular part of your process. Not only will it help with execution, but it will also improve relationships across teams.

4. The Power of Networking

Collaboration isn’t just about the people you work with day-to-day. It’s also about building a broader network of MOPs professionals who you can turn to for advice, mentorship, or even job opportunities. The MOPs community is one of the best places to connect with like-minded professionals who get what you do and are eager to support your growth.

Pro Tip: Find a group of MOPs professionals you trust and make it a point to connect regularly. The more you collaborate, the more you’ll gain in knowledge, skills, and opportunities.

Conclusion: We’re Better Together

Marketing operations is a team sport, and the best players are the ones who know how to collaborate. Whether it’s with your internal teams or the wider MOPs community, the more we work together, the more we elevate the field. So, reach out, collaborate, and let’s build something amazing together.

Steph Adamcik

Team Lead, Senior Consultant

Nomad

Steph is a natural-born marketer. She is drawn to the use of marketing campaigns to nurture client relationships and generate business, but more importantly, she likes to see the results. She loves the art of building a perfect campaign, beginning with email creation and ending with building associated ROI reporting. Off the clock, she spends her time putting 3x the garlic called for in her recipes...it's an Italian thing you wouldn’t get it. She can always find the time to pet a dog, queue up the right song, or grab a drink(s).

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