Marketing operations consulting that starts on day one
Nomad doesn't spend your first month in meetings. We join your team as an embedded extension on day one, getting campaign operations running immediately while we build the foundation for long-term growth.
Day one. Not week six.
Most consulting firms spend your first weeks in discovery before doing anything useful. Nomad works differently. We embed as part of your team from day one, taking on real GTM work immediately so your revenue motion doesn't stall while we're getting up to speed.
At the same time, we run a parallel track: a comprehensive marketing technology audit that gives us the full picture of where your stack is, where it should be, and exactly what to build. The two tracks, running and building, happen together, not sequentially.
Embedded as a team extension
Nomad joins your Slack, your tools, your standups. We're not a vendor you send briefs to. We're part of the team from the start.
Campaign operations running
We take on active campaign work immediately, so your marketing programs don't pause while we're conducting the audit. Both tracks run in parallel.
Marketing technology audit underway
Stakeholder interviews begin. Tech stack deep dive. Current state documented. Gaps identified against your roadmap and best practice.
Audit findings and roadmap delivered
Prioritized findings. A clear implementation roadmap tied to your growth goals. The foundation for everything we build together.
Build, optimize, and push what's possible
We execute the roadmap, building and optimizing your systems for growth, on a flat monthly rate, for as long as you need us.
A marketing technology audit that goes all the way down
The audit isn't a checkbox exercise. It's how Nomad learns your business deeply enough to build the right things. It covers your people, your goals, your technology, and the gap between where your stack is today and where it needs to be for your roadmap. The output becomes the foundation of the entire engagement.
Understanding your business, pain points, and roadmap
Nomad conducts structured interviews with key stakeholders across marketing, sales, and revenue operations, not just the marketing ops lead. We want to understand the business goals, the frustrations, the campaigns that are planned, and the initiatives that are on the horizon. This context is what separates a generic audit from one that actually informs the right build.
How your stack is configured and what it should look like
A deep dive into your marketing automation platform (Marketo or HubSpot), CRM integration (Salesforce), and the supporting stack. We assess configuration quality, data integrity, integration health, program architecture, and the specific gaps between the current state and what best practice looks like for a business at your stage and with your roadmap.
The state of your marketing database
Database health is one of the most common, and most expensive, problems in marketing operations. We assess database size, hygiene, segmentation quality, compliance posture, and the data flows between your marketing automation platform and Salesforce. Bad data in means bad data out. We find the problems before they compound.
How your tools talk to each other, and where they don'tt
The gaps between platforms are where pipeline leaks. We assess every integration in the stack: CRM sync, lead routing, attribution tracking, and the connections between marketing automation and the outbound and intelligence tools in your GTM stack.
Whether marketing can provide its contribution to revenue
We assess what's being measured, what's being missed, and whether the reporting infrastructure exists to connect marketing activity to pipeline and closed revenue. If attribution is broken or absent, we surface that clearly and build fixing it into the roadmap.
Where you are versus where you should be
We benchmark the current state against industry best practice and against what your specific roadmap and growth targets require. This gap analysis is what turns a descriptive audit into an actionable prioritized plan, so we know exactly what to build first and why.
The audit produces a prioritized findings document and an implementation roadmap, tied to your specific business goals and growth initiatives, that serves as the foundation of the engagement. Everything Nomad builds, fixes, and optimizes is grounded in what we learned. This is not a generic recommendations deck. It is a concrete plan for your specific stack, your specific team, and your specific next twelve months.
Ongoing marketing operations services
After the audit establishes the foundation, Nomad executes the roadmap, building and optimizing your marketing operations infrastructure on a flat monthly rate. This covers every layer of the MOps function.
Speak with a Nomad Team Member
Campaign operations
End-to-end campaign execution. Builds, QA, scheduling, and deployment in Marketo, HubSpot or Salesforce, running reliably and on time, every time.
Marketing automation management
Ongoing Marketo, HubSpot and Salesforce administration including program optimization, database hygiene, workflow maintenance, and platform governance.
Lead lifecycle and scoring
Building and maintaining the lead lifecycle model and scoring framework, kept current as buyer behavior and marketing programs evolve.
Salesforce integration
Keeping the Marketo or HubSpot to Salesforce sync clean, reliable, and correctly configured, so leads route correctly and data flows both ways.
Database management
Ongoing database hygiene, segmentation, compliance management, and the data governance practices that keep the marketing database accurate and actionable.
Reporting and attribution
Building and maintaining the attribution model and reporting infrastructure that connects marketing activity to pipeline and revenue, in your marketing platform, Salesforce, and BI tools.
Tech stack optimization
Continuously improving the configuration and integration of every platform in the stack, based on the roadmap established in the audit and updated as the business evolves.
Strategic MOps advisory
A senior Nomad technologist available to advise on platform decisions, roadmap prioritization, and the marketing operations questions that don't fit neatly into a task queue.
Signs you need a marketing operations consulting firm
Your marketing automation platform is running on autopilot. Programs nobody has reviewed, a scoring model nobody trusts, and a database nobody is confident in.
Common Questions
What is marketing operations consulting?
How does Nomad approach a new marketing operations engagement?
What does a marketing technology audit include?
What is the difference between a marketing operations consultant and a marketing operations hire?
What marketing automation platforms does Nomad specialize in?
The MOps stack Nomad works with
Nomad's marketing operations engagements span the full B2B marketing technology stack, from marketing automation and CRM through attribution, enrichment, and intelligence.
Build a marketing operations foundation with Nomad
Tell us where your MOps stands today. We'll join your team on day one and get to work.