The B2B revenue operations tech stack, implemented and integrated by Nomad
Nomad is a New York City revenue operations firm and high-tier partner across Salesforce, Adobe Marketo, and HubSpot. We implement, integrate, and optimize every layer of the B2B GTM stack, from CRM and marketing automation through account intelligence, outbound execution, website conversion, and revenue reporting.
Salesforce
AppExchange consulting partner for Sales Cloud, Data Cloud, Marketing Cloud, Revenue Cloud, and CPQ
Adobe Marketo
Experience League partner for Marketo Engage, Marketo Measure, and AJO implementation and managed services
HubSpot
Solutions Partner for Marketing Hub, Sales Hub and Service Hub
Inc 5000 — 2025
Awarded one of North America's fastest-growing companies
Every layer of the B2B revenue stack
A modern B2B revenue operations stack spans six layers: CRM, marketing automation, account intelligence, outbound execution, website conversion, and reporting. Most firms specialize in one or two. Nomad implements and integrates across all of them, which means we can design an orchestrated motion that works end-to-end rather than optimizing onelayer in isolation.
Below is a growing list of platforms Nomad works with, organized by layer, with context on what each platform does, where it fits, and what Nomad does with it.
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CRM
Marketing Automation
Account Intelligence
Data & Enrichment
Outbound Execution
Website & Conversion
Attribution
Reporting & BI
CRM - Salesforce
The leading B2B CRM platform and a system of record for accounts, contacts, opportunities, and pipeline. The foundation of every RevOps stack Nomad builds.
Salesforce's product for companies managing subscription billing, renewals, and complex revenue recognition, built on top of Sales Cloud.
Nomad implements Revenue Cloud for SaaS and subscription businesses that have outgrown basic Sales Cloud and need structured contract, renewal, and revenue lifecycle management.
Salesforce CPQ automates the quoting process for companies with complex pricing, product bundles, or multi-tier approval workflows.
Nomad implements Salesforce CPQ for B2B companies where the quoting process is a bottleneck, configuring pricing rules, approval flows, and the quote-to-contract workflow.
Marketing Automation — Marketo and HubSpot
Adobe's enterprise marketing automation platform, built for complex B2B demand generation with deep Salesforce integration, advanced lead scoring, and highly flexible program architecture.
Nomad is a high-tier Adobe Experience League Marketo partner. We implement new instances, optimize existing ones, design lead scoring and lifecycle models, and provide ongoing Marketo managed services.
HubSpot's marketing platform (email, landing pages, forms, lead scoring, and campaign reporting) built into the HubSpot CRM ecosystem.
Nomad is a high-tier HubSpot Solutions Partner. We implement Marketing Hub, configure the Salesforce integration for companies running both platforms, and build the reporting that connects marketing activity to pipeline.
HubSpot's all-in-one CRM and sales platform: contact management, deal pipelines, sequences, and sales reporting in a single system.
Nomad implements HubSpot CRM and Sales Hub for companies that want a unified platform, and designs the HubSpot–Salesforce integration for companies running Salesforce as their CRM of
record alongside HubSpot for marketing.
Account Intelligence and ABM — 6sense and Demandbase
6sense uses AI and third-party intent data to identify accounts in an active buying cycle, predicting which accounts are researching your category before they raise their hand.
Nomad implements 6sense and connects it to Salesforce, Marketo, Outreach, and Salesloft, building the orchestration plays that activate marketing, SDR, and sales in a coordinated motion when 6sense detects buying signals.
Demandbase combines account intelligence, ABM advertising, and sales intelligence into a single platform for B2B revenue teams running account-based motions.
Nomad implements Demandbase and integrates it with the execution stack (CRM, marketing automation, and outbound sequencing) so intent signals from Demandbase trigger coordinated GTM plays rather than sitting in a dashboard.
Data Enrichment and Prospecting — Clay, ZoomInfo, Apollo, Clearbit
Clay pulls contact and company data from dozens of sources and automates the enrichment and scoring of prospect records, eliminating manual research before outbound sequences.
Nomad implements Clay as the data automation layer in outbound GTM stacks, building enrichment waterfalls that pull from ZoomInfo, Apollo, Clearbit, and LinkedIn, and push clean records into Salesforce and sequencing tools.
One of the largest B2B contact databases: verified emails, direct dials, firmographic data, technographic data, and buying intent signals.
Nomad integrates ZoomInfo with Salesforce, Clay, and outbound platforms, designing the data governance rules that keep CRM records clean and current as ZoomInfo data flows in.
Apollo combines a B2B contact database with outbound email and call sequencing. A single platform for SDR prospecting and execution.
Nomad implements Apollo as the SDR execution layer, connecting it to Clay for enriched contact lists, 6sense or Demandbase for account prioritization, and Salesforce for pipeline tracking.
Clearbit enriches CRM and form data with firmographic and technographic information, and identifies anonymous website visitors by company.
Nomad integrates Clearbit with Salesforce, Marketo, and HubSpot to enrich lead and contact records at the point of capture and enable website visitor identification for inbound orchestration.
Outbound Execution — Outreach, Salesloft, & LeanData
Outreach is a sales engagement platform for SDR and AE teams, managing email sequences, call tasks, LinkedIn steps, and sales activity across the full outbound motion.
Nomad is a high-tier Salesforce AppExchange partner. Weimplement new orgs, restructure existing ones, and design thedata model, pipeline configuration, and automation that makeSalesforce work for how your sales team actually sells.
Salesloft is a sales engagement and revenue workflow platform, combining outbound sequencing with pipeline management, forecasting, and conversation intelligence.
Nomad implements Salesloft and connects it to Salesforce, account intelligence platforms, and the broader GTM stack, building the workflow that coordinates SDR and AE activity within a larger orchestrated motion.
LeanData automates lead-to-account matching and routing in Salesforce, ensuring every lead is correctly associated with the right account and routed to the right rep.
Nomad implements LeanData for companies where lead routing is a bottleneck or a source of data quality issues, connecting it with Salesforce, Marketo, and the outbound stack.
Website Conversion — Qualified, Drift, and Chili Piper
Qualified identifies high-intent website visitors in real time using Salesforce data, routing them to a live rep or AI conversation to capture pipeline before they leave.
Nomad implements Qualified and integrates it with Salesforce and Marketo, ensuring target accounts visiting the website are engaged immediately as part of a broader orchestrated motion.
Drift uses AI-powered chatbots and live chat to engage website visitors and convert them into pipeline, integrated with HubSpot and Salesforce.
Nomad implements Drift and configures the routing playbooks, conversation flows, and CRM integration, particularly for HubSpot-centric stacks where Drift's native integration is strongest.
Chili Piper converts inbound form submissions into booked meetings in real time, qualifying and routing leads to the right rep instantly rather than triggering a follow-up email.
Nomad implements Chili Piper and integrates it with Salesforce, Marketo, and HubSpot, closing the lead-to-meeting gap that costs B2B companies significant inbound pipeline.
Attribution and Reporting — Bizible, Tableau, Looker
Bizible (now Marketo Measure) is Adobe's B2B multi-touch attribution platform, connecting marketing touchpoints to pipeline and revenue in Salesforce.
Nomad implements Bizible and designs the attribution model (first touch, last touch, or multi-touch) that accurately credits marketing's contribution to pipeline and helps revenue teams make better investment decisions.
Tableau is a leading BI and data visualization platform used by revenue teams to build pipeline dashboards, GTM performance reports, and executive reporting beyond what Salesforce dashboards can provide.
Nomad builds Tableau dashboards connected to Salesforce, Marketo, and other GTM data sources, giving revenue leadership a single, accurate view of pipeline, conversion, and GTM performance.
Looker is Google's BI platform for data exploration and embedded analytics used by RevOps teams that need flexible, code-driven reporting across complex data models.
Nomad builds Looker reporting models for revenue teams that need granular, exploratory analytics beyond standard CRM dashboards, connecting Looker to Salesforce, Marketo, and data warehouse layers.
Common Questions
What is a B2B revenue operations stack?
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What is the difference between Salesforce, Marketo, and HubSpot?
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What is Clay and how do B2B companies use it?
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Work with Nomad on your stack
Tell us what you're running today and what you're trying to build. We'll respond within one business day.
Nomad is a high-tier Salesforce AppExchange partner. We implement new orgs, restructure existing ones, and design the data model, pipeline configuration, and automation that make Salesforce work for how your sales team actually sells.