Services
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GTM Orchestration
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Outbound Conversion Stack

GTM orchestration with Clay, Apollo, Qualified, Drift, and Chili Piper

Nomad implements and connects the modern B2B outbound and conversion stack (Clay, Apollo, ZoomInfo, Qualified, Drift, Chili Piper, and more) into a single coordinated GTM motion, integrated with Salesforce, Marketo, and HubSpot.

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The Stack

How these platforms fit together

The modern B2B GTM stack has fragmented across specialized tools, each excellent at a specific job but disconnected from the others. The result is data living in silos, duplicate work across teams, and leads leaking between systems. Nomad's role is to design the orchestration architecture and build the integrations that connect these platforms into a coherent, automated revenue motion.

The stack covers three layers: data enrichment and prospecting (Clay, Apollo, ZoomInfo), website pipeline capture and conversation (Qualified, Drift), and meeting routing and conversion (Chili Piper) all connected to Salesforce, Marketo, or HubSpot as the system of record.

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CRM

Salesforce Sales Cloud
Salesforce Revenue Cloud
Salesforce CPQ
Salesforce Dashboards

Marketing Automation

Marketo Engage
HubSpot Marketing Hub
Pardot
HubSpot Sales Hub

Account Intelligence

6Sense
Demandbase
Bombora
ZoomInfo Intent

Data & Enrichment

Clay
ZoomInfo
Clearbit
Apollo.io
LeanData

Outbound Execution

Outreach
Salesloft
Apollo.io

Website & Conversion

Qualified
Drift
Chili Piper

Attribution

Marketo Measure (Bizible)
LeanData

Reporting & BI

Tableau
Looker
Salesforce Dashboards
Platform by Platform

What each platform does and how Nomad implements it

Each platform solves a specific problem in the GTM motion. Nomad implements them individually and connects them as acoordinated system.

DATA ENRICHMENT AND AUTOMATION

Clay

Enrichment Layer

Clay pulls contact and company data from dozens of sources (ZoomInfo, Apollo, LinkedIn, Clearbit, and others) and enriches prospect records automatically via a no-code workflow builder. Nomad implements Clay as the data automation layer in outbound-heavy stacks: building enrichment waterfalls that fill missing fields, score accounts, and push clean records into Apollo, Outreach, or Salesforce before a rep ever touches them.

SALES INTELLIGENCE AND SEQUENCING

Apollo.io

Prospecting & SDR Execution

Apollo combines a B2B contact database with outbound sequencing, sourcing contacts from target accounts and enrolling them in email and call cadences. Nomad implements Apollo as the SDR execution layer, connecting it to Clay for pre-enriched contact records, to 6sense or Demandbase for account prioritization signals, and to Salesforce for pipeline tracking and activity sync.

CONTACT AND COMPANY DATA

ZoomInfo

Data Source

ZoomInfo is one of the largest B2B contact and company databases, providing direct dials, verified emails, firmographic data, technographic data, and intent signals. Nomad integrates ZoomInfo with Salesforce, Clay, and outbound sequencing platforms, and designs the data governance rules that keep the CRM clean as ZoomInfo data flows in.

website pipeline capture

Qualified

Data Source

Qualified identifies high-intent visitors on the website in real time, using Salesforce data to recognize known accounts and contacts, and routes them to a live rep or AI conversation. Nomad implements Qualified and integrates it with Salesforce, Marketo, and HubSpot, ensuring that target accounts showing inbound intent are engaged immediately while outbound plays are running in parallel on the same accounts.

Conversational marketing

Drift

Data Source

Drift is a conversational marketing platform that uses AI-powered chatbots and live chat to engage website visitors and convert them into pipeline. Nomad implements Drift and integrates it with Marketo, HubSpot or Salesforce, configuring the routing logic, playbooks, and conversation flows that turn website traffic into booked meetings, particularly for companies running HubSpot-centric GTM stacks where Drift's native integration is strongest.

Meeting routing & conversion

Chili Piper

Data Source

Chili Piper sits at the conversion point of the inbound motion. When a lead submits a form, Chili Piper instantly qualifies them, routes them to the right rep based on territory or account ownership, and books a meeting in real time. Nomad implements Chili Piper and integrates it with Salesforce, Marketo, and HubSpot, closing the gap between a high-intent form submission and a booked meeting that has historically cost B2B companies significant pipeline.

WHEN TO ENGAGE

Signs this stack is right for you

Companies typically come to Nomad for this stack when they are scaling outbound, trying to capture more inbound pipeline, or struggling with fragmentation across too many disconnected tools.

01
Your SDRs are spending hours manually researching and enriching prospect records before they can send a single email. Clay and ZoomInfo eliminate that entirely.
02
You have target accounts visiting the website but no way to identify them or engage them in real time. Qualified or Drift captures that pipeline before it leaves.
03
Inbound leads are submitting forms and waiting hours or days for a follow-up. Chili Piper converts them to booked meetings in the same session.
04
Your outbound data in Apollo or ZoomInfo is inconsistent. Wrong titles, outdated contacts and missing fields lead to poor deliverability and wasted sequences.
05
Marketing, SDR, and sales are working the same accounts from different tools with no shared view of activity or engagement.
06
You have three or four of these platforms already but they are not connected, each is running independently without feeding the others.
FAQ

Common Questions

What is Clay and how does it fit into GTM orchestration?

Clay is a data enrichment and workflow automation platform that pulls contact and company data from dozens of sources (ZoomInfo, Apollo, Clearbit, LinkedIn, and others) and enriches prospect records automatically before they enter a sales sequence or CRM. In a GTM orchestration context, Clay sits at the top of the motion: it builds and enriches the target account and contact lists that feed outbound sequences in Apollo or Outreach, and it automates the research and personalization that makes outbound more effective at scale. Nomad implements Clay as the data layer in outbound-heavy GTM orchestration stacks.

What is Apollo and how does Nomad use it in GTM orchestration?

Apollo.io is a sales intelligence and engagement platform that combines a B2B contact database with outbound sequencing. In a GTM orchestration context, Apollo serves as the prospecting and SDR execution layer, sourcing contacts from target accounts, enrolling them in personalized email and call sequences, and syncing activity back to Salesforce. Nomad implements Apollo as part of a broader orchestration stack, connecting it to Clay for data enrichment, 6sense or Demandbase for account prioritization, and Salesforce for pipeline tracking.

What is Qualified and how does it fit into GTM orchestration?

Qualified is a pipeline generation platform that identifies high-intent visitors on a B2B website in real time, using Salesforce data to recognize known accounts and contacts, and routes them to a live sales rep or an AI-powered conversation. In a GTM orchestration context, Qualified captures pipeline from the inbound channel while outbound motions are running in parallel, ensuring that accounts showing intent by visiting the website are engaged immediately rather than falling into a standard lead nurture flow. Nomad implements Qualified and integrates it with Salesforce, Marketo, and HubSpot as part of a full-funnel orchestration motion.

What is the difference between Qualified and Drift?

Qualified and Drift are both B2B conversational marketing and pipeline capture platforms, but they differ in depth of CRM integration and primary use case. Qualified is built deeply on Salesforce. It uses CRM data to identify visitors and route conversations to the right rep, making it the stronger choice for Salesforce-centric revenue teams running account-based motions. Drift has a broader feature set including AI-powered chatbots, email, and a standalone CRM, and integrates well with HubSpot. Nomad works with both platforms and recommends based on the client's existing CRM, marketing automation, and go-to-market motion.

What is Chili Piper and why does it matter for GTM orchestration?

Chili Piper is a meeting routing and scheduling platform for B2B revenue teams. It sits at the conversion point of the GTM motion, when an inbound lead submits a form, Chili Piper instantly qualifies them, routes them to the right sales rep, and books a meeting in real time rather than sending a 'we'll be in touch' email. In a GTM orchestration context, Chili Piper is the conversion layer that ensures high-intent inbound leads don't leak out of the funnel between marketing and sales. Nomad implements Chili Piper and integrates it with Salesforce, Marketo, and HubSpot to close the lead-to-meeting gap in inbound-driven orchestration motions.

How does Nomad connect Clay, Apollo, Qualified, and Chili Piper into a single GTM motion?

Nomad designs the orchestration architecture that connects these platforms into a coherent motion. A typical implementation: Clay enriches and scores target account and contact lists; Apollo executes outbound sequences against prioritized accounts; Qualified captures inbound intent from the website and routes live conversations to the right rep; Chili Piper converts form submissions into booked meetings instantly; all activity syncs into Salesforce as the system of record, with Marketo or HubSpot running nurture in parallel. Nomad builds the integration logic, the trigger rules, the routing configuration, and the Salesforce reporting that ties all activity to pipeline.

What is ZoomInfo and how does it compare to Clay for GTM orchestration?

ZoomInfo is a B2B contact and company intelligence platform, one of the largest databases of business contact data, firmographic information, and buying intent signals. Clay is a workflow automation tool that can pull from ZoomInfo (and many other sources) to enrich records programmatically. In practice, many B2B companies use ZoomInfo as the underlying data source and Clay as the automation layer that orchestrates how that data flows into CRM, sequencing tools, and outreach workflows. Nomad works with both and designs the data architecture based on what the client already has and what their outbound motion requires.
TOOLS AND CERTIFICATIONS

Full platform coverage

Nomad's consultants hold certifications across the core Salesforce, Adobe and HubSpot product suite. Nomad's GTM orchestration practice covers the platforms on this page alongside the broader revenue stack.

Work with Nomad on your GTM stack

Tell us which platforms you have, what's connected, and where the motion is breaking down. We'll respond within one business day.