Nomad GTM Consultants | Marketo Agency

WHAT WE DO

Marketo Engage Services

Nomad works with B2B marketing teams at every stage of their Marketo maturity, from companies implementing Marketo Engage for the first time to organizations with an existing instance that needs restructuring, optimization, or deeper Salesforce integration.
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Nomad's Marketo consultants are Marketo Certified Experts. Engagements cover both project-based implementation work and ongoing managed services for teams that need a reliable Marketo partner on retainer.

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Marketo implementation

New instance setup including workspace configuration, CRM integration, lead lifecycle design, scoring model, email and landing page templates, and initial campaign architecture.

Marketo-Salesforce integration

Designing and configuring the native Marketo–Salesforce sync including field mapping, lead routing, lifecycle stage alignment, and campaign influence tracking for revenue attribution.

Lead scoring & lifecycle design

Building a scoring model and lifecycle stage framework that reflects your actual buyer journey, so marketing and sales share a common definition of pipeline readiness.

Nurture & email programs

Building and optimizing engagement programs, drip sequences, and event follow-up campaigns, including segmentation logic, personalization, and A/B testing frameworks.

Marketo audit & optimization

A structured review of an existing Marketo instance, identifying database issues, broken programs, sync errors, and inefficiencies, followed by a prioritized remediation plan.

Marketo managed services

Ongoing Marketo administration, campaign execution, database hygiene, and reporting on a monthly retainer, for teams that need reliable Marketo support without a full-time hire.

WHEN TO ENGAGE

Signs you need a Marketo agency

Most B2B marketing teams come to Nomad when their Marketo instance isn't performing the way it should, or when they need to stand one up correctly from the start.

You are implementing Marketo for the first time and want the instance set up correctly, not reconfigured six months later.

Your Marketo–Salesforce sync is unreliable with duplicate records, missing data, or leads not routing correctly to sales.

Your lead scoring model hasn't been updated in years and no longer reflects how buyers actually behave.

You have a Marketo instance full of legacy programs and broken automation that nobody fully understands.

Your marketing ops headcount is thin and you need a reliable external Marketo team to keep campaigns running.

You can't reliably attribute pipeline to marketing programs because campaign data isn't flowing into Salesforce correctly.

HOW WE WORK

How a Nomad Marketo engagement works

Nomad engagements are structured around a clear starting point, either a new implementation or an audit of what exists, before moving into build and optimization work.

Phase 1

Discovery & audit

For new implementations: scoping the instance architecture based on your CRM, team structure, and campaign needs. For existing instances: a full audit of the current state.

Phase 2

Architecture design

Designing the Marketo instance structure, including workspace layout, field schema, lifecycle model, scoring framework, and integration architecture, before any build begins.

phase 3

Build and configure

Hands-on Marketo configuration including CRM sync setup, program templates, scoring rules, nurture flows, landing pages, and reporting, with documentation throughout.

Phase 4

Handoff or ongoing support

Either a structured handoff to your internal team with full documentation, or a transition to Nomad's ongoing Marketo managed services retainer.

FAQ

Common Questions

What does a Marketo agency do?

A Marketo agency like Nomad implements, configures, and optimizes Marketo Engage for B2B marketing teams. This includes initial instance setup, Salesforce CRM integration, lead scoring and lifecycle model design, email and nurture program build, campaign operations, database management, and ongoing Marketo administration and support. A Marketo agency brings certified expertise so marketing teams can get more out of their Marketo investment without relying solely on internal headcount.

What Marketo services does Nomad offer?

Nomad's Marketo services include new instance implementation, Marketo–Salesforce integration, lead scoring model design, lifecycle stage management, nurture program build, landing page and form setup, campaign operations, database hygiene, reporting and attribution, and ongoing Marketo managed services. Nomad's consultants are Marketo Certified Experts.

How long does a Marketo implementation take?

A standard Marketo implementation for a B2B company, including Salesforce integration, lead scoring, a basic nurture program, and initial campaign setup, typically takes 10 - 12 weeks. More complex implementations involving advanced scoring models, multiple business units, or custom integrations can take 3 to 4 months. Nomad scopes each Marketo implementation based on the existing tech stack and the marketing team's immediate priorities.

What is the difference between Marketo and HubSpot?

Marketo Engage (now part of Adobe Experience Cloud) is enterprise-grade marketing automation built for complex B2B demand generation, with deep Salesforce integration, advanced lead scoring, and highly flexible program architecture. It has a steeper learning curve and is typically used by companies with a dedicated marketing operations function. HubSpot is a broader CRM and marketing platform better suited for companies that want an all-in-one tool with less operational complexity. Companies with large databases, sophisticated nurture programs, and Salesforce as their CRM of record typically choose Marketo. Nomad works with both platforms.

Does Nomad offer ongoing Marketo managed services?

Yes. In addition to project-based Marketo implementations, Nomad offers ongoing Marketo managed services, acting as an outsourced Marketo team or supplementing an in-house marketing operations function. This includes campaign execution, database management, program optimization, reporting, and platform administration on a monthly retainer basis.

How does Nomad integrate Marketo with Salesforce?

Nomad designs and implements the Marketo–Salesforce integration with a focus on data integrity and lead flow reliability. This includes configuring the native sync, defining which fields sync between platforms, setting up lead and contact routing, mapping Marketo lifecycle stages to Salesforce lead statuses, and ensuring campaign influence and attribution data flows correctly into Salesforce for revenue reporting.

TOOLS AND CERTIFICATIONS

Marketo Certifications and Stack

Nomad's Marketo consultants hold Marketo Certified Expert credentials. Engagements typically involve Marketo alongside Salesforce and the broader demand generation stack.

MARKETO ENGAGE

Adobe Experience Cloud

SALESFORCE SALES CLOUD

Salesforce Revenue Cloud

LeanData

MArketo Measure / Bizible